The four White House Press Secretaries who lied for disgraced President Donald Trump over the last four years are not going to be welcome in the business world if Forbes has anything to say about it.
Forbes is a business and political publication and has been at the top of the field for one hundred years. Corporations want to be highlighted by Forbes and the last thing they want is to be vilified.
In the wake of the failed insurrection at the Capitol, Forbes chief content officer and editor Randall Lane made it clear that businesses should steer clear of hiring Sean Spicer, Sarah Huckabee Sanders, Stephanie Grisham, Kayleigh McEnany, and even Kellyanne Conway, if they don’t want to end up on the publication’s sh*t list.
In this time of transition – and pain – reinvigorating democracy requires a reckoning. A truth reckoning. Starting with the people paid by the People to inform the People.
As someone in the business of facts, it’s been especially painful to watch President Trump’s press secretaries debase themselves. Yes, as with their political bosses, spins and omissions and exaggerations are part of the game. But ultimately in PR, core credibility is the coin of the realm.
Trump’s liars don’t merit that same golden parachute. Let it be known to the business world: Hire any of Trump’s fellow fabulists above, and Forbes will assume that everything your company or firm talks about is a lie. We’re going to scrutinize, double-check, investigate with the same skepticism we’d approach a Trump tweet. Want to ensure the world’s biggest business media brand approaches you as a potential funnel of disinformation? Then hire away.
Corporations will have to take this warning very seriously. Their credibility will be called into question if they were to hire any of Trump’s propaganda artists. That’s not something companies want to risk. Forbes has thrown down a gauntlet, something it rarely does. These people lied to Americans on a daily basis. There should be consequences for them and any business or organization that dares to associate with them. That’s how a message will be sent to members of future administrations that there will be a price to pay if they do the same thing.
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