In 1991 (32 years ago) Adam Sandler and Chris Farley started a ball rolling that a quote (often attributed to Ghandi, but it unclear if it is actually his words) which is regularly used in describing the path to victory would play out over the next 3 decades. The comedy duo did a short film/ad parody that introduced the world to “gay beer.”

The quote goes something like this — “1st, they ignore you. Then they laugh at you. Then they fight you. Then you win.”

Since the beer industry began, no beer company ever marketed to the gay community. Then in 1991, Sandler and Farley did a “what if” parody that showed what a typical “T-N-A” beer commercial would look like if they advertised to the gay community. You can check out the hilarious results below …

So, after centuries of being ignored, they laughed at them. And since then, folks laughed at the idea of a macho beer company marketing to the gay community. But the folks that are laughing really missed a lot. As America moved into the 21st century, so did beer.

Coors, for example, began sponsoring events at Denver’s Pride Fest nearly 2 decades ago. Above and beyond that, they began supporting the gay community in many other ways.

As their official website proudly declares:

Beyond supporting Denver PrideFest, Molson Coors has a distinguished history of supporting LGBTQ communities across the country, with significant support for organizations such as Human Rights Campaign (HRC), Matthew Shepard Foundation, National Amateur Gay Athletics Association of America, National Gay & Lesbian Chamber of Commerce, LGBT Victory Institute, Out & Equal, and One Colorado.

In addition to these partners, Molson Coors works with local LGBTQ organizations in key communities through its Tap Into Change program. Annually, the summer program donates more than $100,000 to these organizations with a consistent growth in impact each year. Events take place in each city to help raise additional funds, awareness, and support for the missions of these local organizations. Over the past 10 years, Tap Into Change has raised nearly $600,000 for local LGBTQ and HIV/AIDS nonprofits.

In the last year, Vizzy, Molson Coors’s hard seltzer made with antioxidant Vitamin C, announced a three-year, $1 million partnership with the Human Rights Campaign, the nation’s largest LGBTQ+ civil rights organization. This represented a first-of-its-kind partnership between HRC and a hard seltzer brand with the donation supporting HRC’s mission to achieve full equality for LGBTQ+ people.

Molson Coors has proudly earned a perfect 100 score on the Human Rights Campaign Corporate Equality Index, which measure companies’ internal LGBTQ policies and external practices.

Miller Brewing Company has also supported the community in various ways and proudly advertises it on their website.

For the last 50 years, Miller Lite has been a profound ally of the LGBTQ+ community dating all the way back to the 1970s when Miller Lite sponsored the leather-oriented Folsom Street Fair in San Francisco. Throughout the 1990s, Miller Lite also sponsored PrideFest events and Pride Weeks in New York City. Miller Brewing was also one of the first companies to offer same-sex domestic partner benefits, since 2000.

Beyond the big companies, micro breweries have embraced the LGBTQ community. From New York to Texas, some breweries have proudly made products and marketed them specifically to the gay community. Check out the example from Texas below. One of many

Last week, past-his-prime rapper, turned rocker, turned country, turned … whatever — Kid Rock decided that Budweiser making a gift of some cans to a trans social media influencer was a bridge too far. Rock was convinced that beer isn’t gay — never has been, never will be. Rock decided to “blow up” some Bud Light cans with a gun would show those “woke” folks over at Bud what is what.

Rock obviously had no idea that beer companies, large and small, have been supporting the LGBTQ community, some for a very long time. That includes Anheuser Busch. They did a “rainbow pride” can back in 2019.

A small group of “anti-woke” MAGA types instantly jumped on the Kid Rock campaign — but no one else did. Fake articles about Anheuser Busch “firing their entire marketing department” began popping up. The “articles” were from a satire site, but the minions determined to stamp out gay beer didn’t know that, and fell for the prank hook, line, and sinker. Now, unlike 1991, it wasn’t the idea of “gay beer” being laughed at, it was the folks who think that “gay beer can’t exist and if it tries we will destroy it” crowd being laughed at.

Indeed, gay beer won — and the fight wasn’t even close. First, they were ignored. Then they were laughed at. Then the MAGA/Rock minions fought them (even though they were too late and were fighting with fake news articles). Now, the LGBTQ community won.

So, what will the anti LGBTQ bigots do now that they can’t drink beer. Jack Daniels won’t give them any refuge as they and many other liquor companies have supported the LGBTQ community as well. They better hope that gay meth or gay opioids don’t hit the market, or they might just have to sober up and join the rest of us in the real world.