Remember First Lady Melania Trump’s “Be Best” initiative? It was supposed to address the issue of cyber bullying, and yet her husband, President Donald Trump, repeatedly insults, hectors, and bullies anyone he disagrees with via his Twitter account.

On Monday, the First Lady spoke at the Drug Enforcement Administration (DEA) to mark the beginning of Red Ribbon Week, an alcohol, tobacco, drug, and violence prevention awareness campaign observed annually. Mrs. Trump said her “Be Best” program was “dedicated to helping children and ensuring that we are doing all we can to take care of the next generation.” She then added:

“Whether it is showing a simple act of kindness, providing care where there is a need or teaching something valuable, ‘Be Best’ promotes the positive actions happening in our communities and around the globe, and helps children understand what it means to live healthy lives.”

As Huff Post notes, “critics on Twitter were quick to explain why they couldn’t take the initiative seriously, given the conduct of her husband, President Donald Trump, and his administration.”

Indeed, the comments on social media were barbed and a reminder that the First Lady never calls her husband out for his bad behavior. Take a look:

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