Tudor Dixon is the GOP gubernatorial nominee in the state of Michigan, facing off against incumbent Democratic Gov. Gretchen Whitmer, and Dixon probably thought that a sharp, witty, and engaging ad would give her struggling campaign a boost.

Instead, the ad Dixon released has made her an internet laughingstock and could spell the end of her already slim chances of winning in November.

Just how bad is the advertisement? According to HuffPost, it’s so bad that most people who saw it thought it must have been a parody. Take a look and try not to cringe:

Yikes! The only way the ad could have been worse is if they’d included shots of paint drying.

Dixon, who has been endorsed by former president Donald Trump, is currently trailing Whitmer by almost 12 points with the election now just slightly over a month away, and the ad has many Twitter users predicting that the Michigan Republican will be lucky to break 30% of the vote when the ballots are counted.

But perhaps the best commentary came from longtime GOP strategist Rick Wilson.

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